Catalogic Software to Donate up to $5 to “One Tree Planted” for Every Attendee Visiting our Booth at Pure//Accelerate

Catalogic to showcase array copy automation solution and share live demos at Booth #608

Austin, Texas — Sep 17, 2019 —

Today at Pure//Accelerate, Pure Storage’s annual user conference, Catalogic Software, a developer of innovative data protection solutions, announced it will be making up to a $5 donation to the Pure Plant a Tree Campaign for every attendee who visits their booth. In lieu of handing out a pen or a squeeze ball, Catalogic will provide a donation for both booth scans as well as for visitors completing a quick environmental survey. Catalogic will be demonstrating its database- and VMware-aware storage copy automation for Pure Storage FlashArray systems at booth #608.

“We felt it was time to move beyond handing out tradeshow swag and doing something that helps out,” said Sathya Sankaran, Catalogic Chief Operating Officer. “We saw that Pure was running a giving campaign and offering a matching fund, so we decided we would join in the same campaign and do our part,” Sankaran said. “Hopefully they max out their matching fund through other contributors, and our contribution adds even more on top.”

Every dollar donated to the Pure Plant a Tree Campaign will be used to plant a tree in an area that needs reforestation. The campaign will be donating to One Tree Planted whose mission is to “make it simple for anyone to help the environment by planting trees!”

“We greatly appreciate Catalogic joining in to support our campaign and assisting in our efforts to reduce single-use items at corporate tradeshows,” said Nicole Johnson, Head of Corporate Social Responsibility at Pure Storage.

Catalogic will be demonstrating its ECX snapshot management software that provides push-button automation for Pure Storage FlashArray snapshots, replication and clones. By integrating Pure FlashArray snapshots with critical enterprise databases (Oracle, SQL Server, InterSystems Caché, SAP HANA) and VMware, ECX allows IT administrators to ensure rapid database and VM recoverability without the need for any scripting. Automated and secure copy delivery using FlashArray clones supports business use cases such as software test-dev, reporting, and data analytics.

“Our users routinely save vast amounts of time and money because they no longer have to manually provision and refresh SQL and Oracle Clones or modify VM clones to support key use cases,” said Sankaran. “Everything is pre-configured and databases and VMs can be spun up, securely delivered, and cleaned up on a regular schedule. Our RESTful API also allows for automation through platforms such as vRealize and ServiceNow. One of our users, a Fortune 50 organization, is managing over 14,000 virtual machines and thousands of SQL Server databases with a single instance of ECX.”

ECX is licensed per Pure Storage FlashArray with no additional cost geared to the number of databases, VMs, users or storage capacity being managed.

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About Catalogic Software

Catalogic’s mission is to enable IT organizations to protect and leverage their data, delivering significant reductions to CAPEX and OPEX while providing superior services to the organization. With its range of software products and client services, Catalogic helps clients protect, recover, manage, secure, orchestrate and make use of their backup and copy data across their enterprise and cloud in support of mission critical IT functions including disaster recovery, test/dev, DevOps, next generation data protection, and business analytics. Learn more at

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