We’re pleased as punch to announce that our ground breaking copy data management software, Catalogic ECX, has been selected as a finalist in the Storage magazine/SearchStorage.com 2016 Products of the Year awards. A lot of people at Catalogic are responsible for making this honor happen, and I’m proud to be working with this incredible group!
ECX was nominated in the category of Data Backup and Recovery Software, and it’s interesting to look at the list of nominees. What you mostly don’t see are the legacy data protection products that still dominate the market. What you do see are companies that are part of what we might call Backup 2.0. This is a field where Catalogic was an early pioneer with its DPX backup software, one of the very first products to employ block level incremental backups (years before VMware added it) and allow for spinning up VMs from a backup copy. As a certain Nobel Prize-winning singer once put it, the times they are a-changing, and IT organizations are changing with them. Incumbent backup software is being re-evaluated like never before, and organizations are more willing than ever to suffer the admitted pain of replacing the old, because the new is fundamentally better.
Our product nominee ECX is all about new. In fact, it features our industry-first approach of taking over the management of existing storage array copy, replication, and clone processes, and providing easy, push-button ways of doing things that normally take a lot of custom work (application integration, automation, user self-service, and so on). Why use the array copy process instead of replacing it? Because it works better. You are never going to make an external snapshot engine perform as well as an array-based snapshot built into firmware. It just won’t happen. External snaps and backups are fine for a lot of workloads, but when it comes to high I/O, mission-critical workloads like databases, you’re much better off using the array. That’s more true than ever now with all-flash systems and the kinds of superb snapshot capabilities you get in some of the arrays we support, like Pure Storage, IBM Spectrum family and EMC Unity.
If you’d like to know more about how our in-place copy data management just makes more sense, you can review our new solution sheet on the subject. Design matters!
In general, the copy data management (CDM) space is getting a lot of attention from industry watchers and analysts. They are recognizing that it makes a heck of a lot of sense for certain use cases, and with Catalogic you get the added benefit of using your storage snapshots to drive tremendous business value by leveraging them for dev-test, DevOps, reporting and so on. I like to refer to ECX CDM as a “copy delivery mechanism,” because in effect what you have is a simple, automated, and efficient way to put copies into the hands of those that need them.
In closing, we’d like to thank the folks at Storage magazine and SearchStorage.com for giving us this honor. It’s a great start to 2017, the year that Copy Data Management becomes must-have technology.